“Can I ask you about your accident?”, I asked diffidently. She had referred to “my accident” a couple of times, but I didn’t want to pry.
She nodded, wordlessly.
You might think now that I’m about to tell a sad story, but actually Susanne Whited’s story elicits more awe than tears.
The incident was a car accident, nothing you haven’t heard before. Susanne, an active young person with a physically demanding job, found herself permanently in a wheelchair, with limited use of her hands.
Don’t we all wonder what we would do if something like that happened to us? How would we manage?
Susanne managed by getting a job as an appointment setter with the Better Business Bureau. She couldn’t do her old job anymore, but that didn’t mean she couldn’t do any job.
“I’ve always been a very self-motivated person,” she explained.
She could still type, albeit slowly. She prefers to type to this day, rather than use dictation technology, and when her employer needed someone to work on flyers and other marketing materials, she volunteered.
She learned how to make effective marketing materials and then, when her employer needed someone to handle social media, she volunteered to do that too.
In time, she left that job and started a social media management business, My Business Tweets. My Business Tweets offers social media management for ‘solopreneurs’, people who run their own businesses with no staff and often don’t have time to manage their own social media and newsletters.
How does she do it (while also raising a child, incidentally)? The answer is in the title of this post.
“I don’t look at my injury as adversity. I see it as an inconvenience,” she told me. “‘Can’t’ isn’t a four letter word. If there’s a will, there’s a way for almost everything, but don’t waste your time on your garbage.”
In other words, pick your battles and let people help you with other things. It’s good advice for all of us. We don’t have to do everything ourselves to accomplish our goals.
It’s a good life lesson, but also relates back to business. Maybe you’d like to use social media for your business, but don’t have time to set it up. Susanne can build the framework for you and let you do the connecting with consumers.
You can contact Susanne through the My Business Tweets website or by telephone at (920) 320-9608.
copyright 2016 Hungry Chicken Homestead