Do I Need a Business Manifesto?

One of the nice things about having your own blog is that you can use it as a place to publicly talk out your thoughts and get them in order. I’m going to do that today.

I listened to Simon Sinek’s famous “Start with Why” Ted Talk again yesterday. If you haven’t watched it and you’re trying to start any kind of business, I highly recommend it. He says that “People don’t buy what you do, they buy why you do it.”

Ok, so how does that apply to me?

See, learning the arts of marketing and sales has turned out to be the most challenging thing I have ever tried to do. I went to grad school for Computer Science, so that gives you an idea of just how hard this is for me. Some people seem to take to it like a fish to water, but for me it’s like making my way through virgin forest with a machete and a good pair of boots. Hard, personal work!

It’s not that I don’t have an idea of why I’m doing this. One of the first things good network marketing training asks you to do is to find your “Why”. Entrepreneurship has simple steps, but they are hard to do and knowing why you want to succeed can help get you through the times when you want to quit.

I went through all these exercises and I know why I want to succeed financially and that I want to work from home, but that’s not the same question as “What do you believe?”.

Ok… what DO I believe?

  • I believe that everyone has the power to find work at the intersection of what the market wants and what is meaningful to them
  • I believe that everyone should be equipped with an understanding of how to make the financial system work for them before they leave school
  • I believe in entrepreneurship
  • I believe in community
  • I believe in hard work

Good enough. Next question: How on earth does this relate to shampoo?

Do I need special beliefs that relate to everything I sell or is it enough to just like the products?

Let’s make a table:

Product/Service Belief Connection
Web Content Writing Meaningful Work/Entrepreneurship Good marketing helps entrepreneurs succeed. I write web content to help them convey their passion for their work. That brings in more customers, which helps them stay in business.
Shampoo/Skin Care Entrepreneurship/Community/Hard Work Network marketing of any product is done by building a community. It’s hard work, but I really love that it has the potential for higher income that I could earn working for someone else and that compensation is based on merit instead of politics.
Eggs Meaningful/Community Homesteaders inevitably network with other homesteaders and I just love chickens!

It looks like the answer to my question is that it’s enough to simply like the shampoo. It’s the network marketing business model that fits in with my core beliefs.

That’s a start. But I have more questions. How do I sell community and entrepreneurship with every bottle of shampoo? Should I be screening my web content clients by whether they find their work meaningful? Is this an excuse to get more chickens?

Let’s explore that next time.


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